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THE CONTEXT

We attend a development of urban planning to favor the practice of the bike …

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THE FACT

In France, only 40 % of the cyclists in urban zones are women. The studies show that one of the main reasons in this imbalance holds the inadequacy of clothes in the practice of the bike …

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THE SOLUTION

Thought up, designed, and fabricated in NANTES (made in France) . The Poupoupidou® is a simple-tu-use, designer, magnétic clip which allows you to ride your bike carefree while wearing a skirt …

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